Campaign concept and design to persuade Kiwibank customers to switch their bank card to a Visa Debit card with loads more benefits.
The four card designs were transformed into characters using a doodle illustration style – each conveying a key benefit of the Visa Debit Card in a lighthearted way.
The campaign included a printed DL brochure, Facebook advertising, ATM screen animation and digital signage animation for Kiwibank branches (shown below).