Kiwibank Visa Debit Cards — Me&Eye Design
Me&Eye Design
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Kiwibank Visa Debit Cards

Campaign concept and design to persuade Kiwibank customers to switch their bank card to a Visa Debit card with loads more benefits.

The four card designs were transformed into characters using a doodle illustration style – each conveying a key benefit of the Visa Debit Card in a lighthearted way.

The four card designs were transformed into characters using a doodle illustration style – each conveying a key benefit of the Visa Debit Card in a lighthearted way.

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The campaign included a printed DL brochure, Facebook advertising, ATM screen animation and digital signage animation for Kiwibank branches (shown below).

The campaign included a printed DL brochure, Facebook advertising, ATM screen animation and digital signage animation for Kiwibank branches (shown below).