Luxurious brand identity and packaging for top quality organic teas, by New Zealand's only Oolong tea producer.
The packaging was designed to stand out in the high-end Asian market, where New Zealand grown products can command premium prices.
Building on the ‘Z’ in the name, the exclusive gift box opens on the diagonal to reveal a bright, fresh and contemporary interior. Each box houses a tin of tea embellished with a black-on-black overgloss pattern and embossed logo.
Black was chosen for its connotations of luxury, New Zealand’s national colour and ‘Oolong’ translating as ‘black dragon tea’.
The design topped influential packaging design website The Dieline's weekly top 10 packaging designs.